TKO Group Holdings, Inc. is an American media conglomerate (a bunch of companies mushed together), that was formed last september.
The new entity combines The UFC and The WWE into an entertainment powerhouse.
First, The WWE has long been the most popular professional wrestling promotion in the world. They have been able to capture audiences both young and old consistently since the early 80s. That high action entertainment is now being paired with the biggest organization in the fastest growing combat sport, The UFC.
This is a match made in heaven. In terms of pure crossover star potential, this pairing just makes sense. Unlike other more traditional sports (Basketball, Boxing, etc.) MMA and Boxing promotional styles draw far closer to wrestling. Over the top monologues, long running bits, and the use of props for promotional marketing of events have all bled over into MMA.
Notable Events:
UFC extends billion dollar deal with ESPN.
WWE RAW & Netflix multi-year partnership is agreed upon.
The Rock Joins the Board of Directors.
Upcoming Event:
UFC apparel deal with Venum runs out in 2024.
